AITO has announced that it plans to enter the European market in autumn 2027. The SERES-owned intelligent vehicle brand made the announcement at the 2026 Paris Motor Show, where it displayed the AITO 9, AITO 8, AITO 7 and AITO 6. The company has not yet named the first European countries, published prices in euros or opened a European order timetable.
Four names, and a market-specific question
The Paris presentation matters because it gives Europe a first view of the intended range, but it is not yet a full launch specification. AITO's Chinese models are generally identified as the M9, M8, M7 and M6. SERES used the names AITO 9, 8, 7 and 6 in its European announcement. That naming change suggests a market-facing presentation, but the company has not published a complete cross-reference of Chinese and European versions.
The distinction is relevant when reading technical material already available online. The Chinese AITO M9, for example, is offered with battery-electric and range-extender powertrains. Its official Chinese model page lists a 5,230 mm body length, a 1,999 mm width and a 3,110 mm wheelbase. The same page lists a 630 km CLTC electric range and a 1,474 km CLTC combined range figure for a range-extender version. Those numbers belong to the Chinese market and the CLTC test cycle. They are not WLTP figures and do not confirm what an eventual European AITO 9 will deliver.
The difference between CLTC and WLTP is not a detail to skip in a launch story. Test cycles use different procedures, conditions and assumptions, so a Chinese range figure cannot be copied into a European price list. European customers will need the final battery, motor, software and tyre configuration before there is a meaningful WLTP comparison.
Type approval comes before sales
SERES says AITO is using EU Whole Vehicle Type Approval as the basis for its European preparation. The company also says it is targeting a five-star Euro NCAP rating under the 2026 standards. That wording describes a development target, not a published safety result. No Euro NCAP score for the AITO 9, AITO 8, AITO 7 or AITO 6 was included in the announcement.
This distinction will remain important until European-specification cars are tested. A manufacturer can design a vehicle around a safety target, but the final result depends on the tested version, equipment and protocol. Driver-assistance systems may also be configured differently between countries and markets.
AITO says it is adapting driver assistance and parking assistance to European roads, driving patterns and local scenarios. The announcement does not list which functions will be available in every country. Connected maps, software approvals, camera interpretation, sensor calibration and local rules can all affect how these systems operate. At this stage, the public information supports a preparation plan, not a feature-by-feature European equipment list.
A service network is part of the product
The company says its European work includes a localised service network, intelligent diagnosis, mobility services, local spare-parts supply and dedicated customer-service teams. No names or locations have been released. There is no published list of importers, dealerships, repair centres, parts warehouses or warranty terms.
That missing information is practical rather than cosmetic. A large electric SUV depends on software support, battery diagnostics, electronic control units and body parts as well as routine servicing. The ownership experience will depend on whether those parts are stocked in Europe, how repairs are authorised and how software updates are delivered. A general promise to build a network does not yet answer questions about repair times or the availability of support in Romania and other smaller markets.
Company-reported scale in China
In its Paris announcement, SERES says more than 1.2 million drivers have chosen AITO and that the brand's vehicles have travelled 40 billion kilometres. It also reports more than 10.6 billion kilometres with intelligent driver assistance. These are figures supplied by the company. They are not an independent European accident database, a reliability survey or a Euro NCAP result.
SERES also says AITO was the only Chinese brand in the top ten of Brand Finance's Automobiles 100 2026 luxury-brand ranking, and that it ranked first among Chinese luxury automotive brands by brand value. Brand value is a financial and marketing measure. It should not be read as a direct measurement of durability, charging performance or ownership cost.
AITO was founded in December 2021, according to SERES. The group describes the SERES MF Platform as an architecture covering powertrains, chassis, a central intelligent hub, cabin and ADAS integration, and intelligent services. SERES also presents its Super Factory and its Industrial Brain production system as part of the manufacturing base behind the brand.
What is still unknown
The announcement fixes a season and a year, but not a retail launch programme. AITO has not published European prices, WLTP ranges, charging specifications, warranty terms, model grades, importer agreements or the initial country list. It has not said whether all four displayed vehicles will be sold from the start. Romania was not mentioned separately.
The defensible reading is therefore narrow: AITO is preparing a European entry for autumn 2027 and intends to show a four-model family under the AITO 9, 8, 7 and 6 names. The commercial details will need confirmation through type approval documents, local websites, pricing announcements and independent safety tests.
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