Maserati and SAMANA COLLECTA have announced Maserati Island, a residential development planned for The World Islands off Dubai. The masterplan calls for 840 branded residences, seven water villas and two tree villas. First handovers are scheduled to start in 2030, so the images released with the announcement are architectural renderings rather than photographs of a completed destination.
The project is the first named development to follow the launch of Casa Maserati, the carmaker's move into branded residences. SAMANA COLLECTA, a newly established ultra-premium division of SAMANA Developers, is the development partner. Maserati supplies its name and design direction; the announcement does not say that the Modena car company will build or operate the property itself.
The first release contains 232 homes
The initial release will comprise 232 residences with private pools. Buyers are promised a choice ranging from studios to one-, two-, three- and four-bedroom layouts. Maserati says every residence has been oriented for open sea views, using extensive glazing and long sightlines.
The headline number needs some precision. The official release lists 840 branded residences, then adds seven water villas and two tree villas. It does not provide floor areas, the number of residential buildings or the distribution of the remaining homes across later phases. No official purchase price is included in Maserati's announcement.
Architect Carlo Colombo of A++ Studio is responsible for the integrated interior design. Furnishings are drawn from the Giorgetti Maserati Edition collection, created through a collaboration between the two Italian companies in 2025. The link to the cars is therefore primarily one of materials, proportions and brand identity, rather than shared engineering.
A residential island rather than a car product
Maserati Island is intended for year-round primary residence, according to the partners. Planned amenities include a floating Italian restaurant, a beach club, private beaches, a central lagoon, resort pools, spas, indoor and outdoor fitness areas and a marina for water sports.
The practical side of living offshore is addressed with planned co-working lounges, high-speed connectivity, retail, concierge services and dedicated yacht shuttles to mainland Dubai. The announcement promises that the amenity system will be available from the first handover. It does not specify shuttle frequency, bad-weather alternatives, who will operate the services or whether their cost will be covered by service charges.
Those omissions matter because an island property can create recurring obligations beyond the purchase price. Marine transport, beaches, pontoons, pools and hospitality facilities require maintenance and staffing. The developer has not published service-charge estimates, the property-management agreement or the operating companies for the restaurant and leisure spaces.
What Casa Maserati contributes
Maserati introduced Casa Maserati on 2 November 2026, one week before the Dubai project was announced. The programme is designed to apply the brand's interpretation of Italian Gran Turismo to residential interiors and shared spaces. It was launched during the centenary year of the Trident emblem, first created in 1926.
Company language refers to sculptural forms, leather, wood and carefully balanced light and colour. These are design intentions, not measurable promises comparable with a car's power output or warranty. A branded home still depends on the developer's construction quality, the sale agreement, local regulation and the long-term management of shared facilities.
The Dubai development is described by Maserati as one of the first tangible expressions of Casa Maserati. Its scale makes the proposition more extensive than furnishing a small number of apartments: the marque's identity is being applied to an entire island plan, including landscaping, hospitality and transport.
The information buyers still need
The official launch establishes the partners, location, planned inventory, first release and target handover period. It does not disclose starting prices, payment schedules, annual fees, warranty terms, resale conditions or a detailed construction timetable. It also does not explain how the Maserati design standards will be audited after completion or how long the branding agreement runs.
“Starting in 2030” should not be read as a promise that every home and villa will be ready at once. It indicates the beginning of handovers. A buyer would need to check the contractual completion date for a specific unit, the remedies for delay and the scope of the services included at that phase.
The official hero image also requires context. It shows the intended waterfront appearance of the completed buildings, not current construction progress. The press material does not publish a site-status report, construction percentage or a date for completion of all phases.
For Maserati car owners, the announcement contains no vehicle bundle, preferred purchase scheme or dedicated automotive service. There is no claim that buying a residence includes a Maserati, nor that owning one of the brand's cars provides access to the island. The commercial link is the marque's design and identity, not a new automobile or ownership programme.
The next meaningful evidence will be the detailed sales documentation for the first 232 homes and visible construction progress toward the 2030 handover window. Until then, Maserati Island is a defined development plan with a prominent brand partner, not an operating residential island.
