Official Lancia / Stellantis Media image, converted locally to WebP.
Lancia will sell the new Gamma through Fiat dealerships
Lancia plans to introduce the new Gamma crossover to customers outside Italy through Fiat dealerships. The move gives Stellantis a practical way to put its newest Lancia in front of buyers while the group brings FIAT, Abarth and Lancia closer together under one European commercial structure.
Automotive News reported that Lancia expects the Gamma to benefit from being shown and sold at Fiat retailers outside Italy. The report quotes a sales executive but does not identify the person or publish a complete list of participating dealerships. That distinction matters: the plan describes a distribution approach, not a confirmation that every Fiat site will sell Lancia or that every European market will receive the same version of the car.
Why the Fiat network matters
Lancia returned to several European markets with the new Ypsilon and a selective retail model. Earlier Lancia announcements described a network of more than 70 dealers in major European cities, alongside a digital sales journey and dedicated retail concepts. France, Spain, Belgium, Luxembourg, the Netherlands and Germany were part of the brand's European expansion plans, although the timing and current availability differ by market.
Using Fiat dealerships can give Gamma a wider physical presence without requiring Lancia to create a separate showroom in every city. A buyer may be able to view the car, request a test drive or discuss finance in a retailer that already has Stellantis systems, technicians and customer processes. That is an operational benefit, not a guarantee of a lower transaction price.
The customer-facing details remain open. Stellantis has not published, in the sources used here, the full list of Fiat retailers that will display Gamma, the visual standards for the Lancia area, the sales contracts that will be used, or the service arrangements in each country. Those questions are especially relevant for markets where Lancia has only a small dedicated network.
The Gamma brings Lancia into the C-UV segment
The new Gamma is a fastback crossover in the C-UV class. Lancia lists a length of 4.67 metres, a width of 1.89 metres and a height of 1.63 metres. It uses Stellantis' STLA Medium multi-energy platform and is designed, developed and built at the Melfi plant in Italy.
Lancia has announced a 145-hp hybrid version with a claimed range above 1,000 kilometres. The company has not provided enough detail in the short presentation release to explain the fuel tank, battery capacity or test method behind that figure. The electric range is described through several outputs: more than 540 kilometres for the 230-hp version, more than 740 kilometres for the 245-hp version and up to 676 kilometres for the 375-hp all-wheel-drive model.
These are manufacturer claims. They should not be treated as independent test results or as a promise that every driver will achieve the same distance. Wheels, weather, speed, load and the final homologation specification can all change real-world range. Local buyers will need the official WLTP figure and equipment list for the version sold in their country.
The electric range also includes a new HF Integrale model. Lancia says the dual-motor all-wheel-drive car makes 375 hp and 509 Nm, reaches 100 km/h in 5.1 seconds and can cover up to 676 kilometres on the company's stated figures. The historic badge returns after roughly three decades, but the new model is an electric crossover rather than a continuation of the old rally car's mechanical layout.
A multi-energy model from Melfi
Gamma is offered with a hybrid drivetrain as well as battery-electric powertrains. Lancia also announces fast charging from 20 to 80 percent in 27 minutes and says 100 kilometres of range can be recovered in six minutes. Without the charger power, battery temperature, starting state of charge and exact battery version, those figures cannot be used as a universal charging promise.
The technical package includes EV route planning, battery pre-conditioning, one-pedal driving and Vehicle-to-Load functionality. Lancia also lists Level 2 driving assistance, including semi-automated lane changes, predictive adaptive cruise control and anticipated intelligent speed adaptation. Level 2 assistance does not remove the driver's responsibility to monitor traffic and remain ready to intervene.
The range is organised around LS, LX and HF trim names. Hybrid models can use HF Line branding, while the electric performance version carries the HF Integrale name. Pricing, warranty terms, local equipment and order dates are not included in the dealership announcement. They must be confirmed by Lancia or the local distributor.
Fiat, Lancia and the new Stellantis structure
The distribution plan follows a management change announced by Stellantis in August. Arnaud Belloni was appointed CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe. Gaetano Thorel was confirmed as head of FIAT and Abarth in Enlarged Europe and was also given responsibility for Lancia, with a functional reporting line to Belloni.
Stellantis links the new structure to its FaSTLAne 2030 plan, which identifies FIAT as one of the group's global brands. This means the brands can share commercial coordination, platforms and retail capabilities while keeping separate product identities. Gamma is therefore not a FIAT model, even if a customer may encounter it in a FIAT showroom.
Lancia says Melfi received a €43 million upgrade for Gamma production. The company also says the programme has covered 720,000 kilometres of testing. Those figures are statements from the manufacturer and do not replace independent road testing or market-specific reliability data. They do, however, show how Lancia is positioning Gamma as a volume product for a broader European launch rather than as a limited design exercise.
What buyers should check
For buyers, the most useful information will arrive when local retailers open orders. A customer should ask which Gamma versions are approved for the market, what WLTP range is printed on the order documents, which charging equipment is included, where warranty work is performed and whether the Fiat dealership has a trained Lancia sales and service team.
The Fiat network may improve access to the car, but it cannot answer questions that remain unresolved at brand level. Lancia has not published a Romanian price or a Romanian launch schedule in the sources consulted. Until those details appear, the most defensible conclusion is limited: Gamma is the model Lancia wants to use to expand beyond the Ypsilon, and Fiat dealerships are expected to provide the physical sales channel in markets outside Italy.
